SearchCap: Google audiobooks, local spam & SEO metrics

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

• Law firms spamming Google My Business: Don’t trust your money or your life to them!
  Nov 30, 2017 by Joy Hawkins

  Many local businesses are guilty of violating Google My Business guidelines to game the system, and columnist Joy Hawkins has observed rampant problems within the law vertical.

• My 12 most important SEO metrics to monitor
  Nov 30, 2017 by John E Lincoln

  How do you measure success within your SEO campaigns? Columnist John Lincoln shares the key metrics he tracks.

• How to choose the right customer data platform
  Nov 30, 2017 by Digital Marketing Depot

  Companies like Netflix, Pinterest, Amazon and LinkedIn build great consumer relationships. They grow their businesses around serving customers and fully understanding them through data. Traditionally, companies have tried to understand and manage customer relationships in two separate types of systems: Channel-centric tools like email services, ads, web analytics, mobile apps and so on. Databases or […]

• Google book search now includes audiobook results
  Nov 30, 2017 by Amy Gesenhues

  Search results will show books available on audiobook apps.

• LaterPay offers first paywall platform for AMP pages
  Nov 30, 2017 by Barry Levine

  The German-Swiss payment infrastructure provider allows readers to maintain a running tab of per-article charges until a threshold is met.

Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing:

• It’s time to get real about omnichannel marketing
• ironSource’s ‘4D Interactive Ads’ deliver personalization (and data) through interactivity
• Is establishing a brand-safety KPI a good idea?
• Embedding images in email? Consider these 3 techniques
• Report: Google to reabsorb Nest to better compete with Amazon in smart home market
• Choosing an enterprise SEO platform
• Facebook halts advertisers from using targeting to exclude racial groups
• What Snapchat’s major redesign and algorithmic feed means for marketers

Search News From Around The Web:

• Google Home can now handle two commands at once, CNET
• The Most Clicked Advertisers on Black Friday and Cyber Monday Keywords, 2017, AdGooroo
• 6 Pro Tips for Managing PPC Client Relationships, PPC Hero
• Dixon to Retire, Majestic Blog
• Google Does Not Use Time To First Byte For Search Rankings, Search Engine Roundtable
• Google Manufacturer Center rolls out international expansion, API updates, and new content discovery opportunities to help you better showcase your brand online, Inside AdWords
• Google Maps gets updated for iPhone X, The Verge
• How YouTube Videos Rank in Google, Stone Temple
• SEO and SEM Synergy: Testing Ad Copy Mirroring to Improve CTR, 3Q Digital

The post SearchCap: Google audiobooks, local spam & SEO metrics appeared first on Search Engine Land.