London Shoppers Can Now Design Their Own Nikes in Augmented Reality
Nike has launched an augmented reality design tool at its Niketown store in London that lets shoppers customize sneakers and see their designs on a real product. At the NIKEiD Direct Studio, shoppers can choose color and material selections on an enclosed tablet and see their design projected immediately on an all-white Air Force 1 snekaer. Once satisfied with the design, the customer's design is sent to a NIKEiD factory for production. The experience is made possible with augmented video mapping technology developed by Paris-based Smart Pixels. Using a smart projector, the system recognizes... more
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