Market Reality: Apple Funds Its AR Device Production Future, the Snapchat vs. Facebook War Heats Up & Airbnb Goes AR
With an eye toward future iPhone X-focused augmented reality functions, Apple's new investment in one of its components vendors will increase production capacity for the technology behind its TrueDepth camera, but could also apply to its future AR ambitions. On the software side, Snapchat and Facebook both made moves to open up their AR platforms to creators, releasing software that enables developers to publish their own AR content. And in the world of real estate, Airbnb is exploring augmented reality as a means to improve the overall guest experience. Apple Funds Present & Future AR... more
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