Snapchat Claps Back at Facebook by Letting Users Create Custom AR Lenses with Lens Studio
On Thursday, Snapchat opened up its walled garden of World Lenses to the masses of creators with the launch of Lens Studio. Available as a free application for PCs and Macs, Lens Studio is billed as powerful enough for experienced developers to import their own 3D animations, but simple enough for amateurs to load 2D content. Users can import images, models, audio files, and other resources to build their experiences. Lens Studio provides a handful of templates, including interactive taps, animated objects, and picture frame experiences. Users can add and edit components and assign scripts to... more
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