Terrible trademark decision in Italy – These 2 jerks “own” Steve Jobs

What is up with Italy consistently making terrible decisions when it comes to trademarks? These jerks apparently own “Steve Jobs” as a trademarked name in Italy – “the mark consists of the words “steve jobs”. on the left are the initials “s” and “j” which form an apple” They are making/wearing “Steve Jobs” jeans and plan to make “Steve Jobs” electronics –

Naples, entrepreneurs Barbato: “Our brand will be Steve Jobs, so we defeated Apple.”

“In fact, in August 2014, the Office for Harmonization in the Internal Market, official organ of the European Union, issued its ruling with a bold line: “The opposition is rejected in its entirety.” Only today the brothers can tell their story, at the end of a process of protection of the brand all over the world. ” Apple – they say – has attacked us on a particular of the logo: the J that appears bitten, recalling the famous apple. But a letter is not a fruit and consequently that on the letter can not be a bite. This is why we were unassailable from every point of view.

They know nothing about technology, but they are smart and hope to get millions of euros from Apple.

“We are working on a line of very innovative electronic devices, they are projects we have been working on for years. We will still respect the name of Steve Jobs: we will not do anything low-level, you will never see the phones or TV shoddy with the brand Steve Jobs. We will have very high guidelines. Clothing and design are the industries in which we worked, but electronics have always been the goal of the Steve Jobs brand.”

On the USA trademark search looks like they registered “Steve Jobs” but then the trademark was abandoned in 2015.

Word Mark STEVE JOBS

Goods and Services
(ABANDONED) IC 003. US 001 004 006 050 051 052. G & S: Bleaching preparations and other substances for laundry use; cleaning, polishing, degreasing and abrasive preparations; soaps; perfumery products, essential oils, cosmetics, hair lotions; dentifrices
(ABANDONED) IC 009. US 021 023 026 036 038. G & S: Scientific, nautical, surveying, photographic, cinematographic, optical, weighing, measuring, signaling, checking (supervision), life-saving and teaching apparatus and instruments; apparatus and instruments for conducting, switching, transforming, accumulating, regulating or controlling electricity; apparatus for recording, transmission or reproduction of sound or images; magnetic data carriers, sound recording disks; compact disks, DVDs and other digital recording media; mechanisms for coin-operated apparatus; cash registers, calculating machines, data processing equipment, computers; software; extinguishers
(ABANDONED) IC 014. US 002 027 028 050. G & S: Precious metals and their alloys and goods in precious metals or coated therewith not included in other classes; jewelry articles, jewelry, precious stones; timepieces and chronometric instruments
(ABANDONED) IC 018. US 001 002 003 022 041. G & S: Leather and imitation leather, and goods made of these materials and not included in other classes; animal skins; trunks and suitcases; umbrellas and parasols; walking sticks; whips, harness and saddlery
(ABANDONED) IC 025. US 022 039. G & S: Clothing, footwear, headgear
(ABANDONED) IC 038. US 100 101 104. G & S: Telecommunications
(ABANDONED) IC 042. US 100 101. G & S: Scientific and technological services and research and design related thereto; industrial analysis and research services; design and development of computer hardware and software

Mark Drawing Code (5) WORDS, LETTERS, AND/OR NUMBERS IN STYLIZED FORM

Serial Number 79141888

Filing Date October 11, 2013

Current Basis 66A

Original Filing Basis 66A

International Registration Number 1190586

Owner (APPLICANT) Vincenzo Barbato INDIVIDUAL ITALY Via Cupa della Vedova, 174 I-80143 Napoli ITALY

Description of Mark The color(s) black is/are claimed as a feature of the mark.

Type of Mark TRADEMARK. SERVICE MARK

Register PRINCIPAL

Live/Dead Indicator DEAD

Abandonment Date February 27, 2015

Looks like they’re trying to register it in other places. Interview with the dudes here (video).

Related
‘Steve Jobs’ is an Italian company — and Apple can’t do anything about it.