Market Reality: Sketchfab Opens AR Content Store, Amazon Pushes Fitness Gear with AR & DAQRI Capitalizes on AR Training
While it may seem to some like investors are just throwing their money at augmented reality companies simply because the tech is heavily hyped, these money managers do actually want to see a return on their investments. That's probably at least part of the reason Sketchfab has begun selling premium 3D content for use in AR and VR experiences. Similarly, Amazon's shareholders will also be stoked if AR helps boost apparel sales. And DAQRI's investors will no doubt be glad that AR training use cases are pushing units as well. These are the cash-fueled AR stories that dominated the market this... more
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