Facebook Is Making It Easier to Post AR Content in Its News Feed

A recent update to Facebook's News Feed could significantly broaden its reach when it comes to delivering augmented reality content. In a post on its developer's blog on Tuesday, the company announced that it has adopted the industry-standard gITF 2.0 format for 3D posts on its News Feed. Facebook introduced the ability to add 3D posts last October. By adopting this fairly standard and open file format, it will now be much easier to share 3D content among the social media giant's over 2 billion users. To show off the News Feed's augmented reality capabilities, Universal Pictures shared a 3D... more

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