Market Reality: Apple, Niantic, Intel & Facebook Pursue the Trophy in the Super Bowl of AR

With the Super Bowl just days away, it seems appropriate to draw parallels between football and the professional sport of technology business, or, more specifically, the augmented reality segment. Like the Patriots and Eagles, businesses have to deal with the media, as Apple did this week with its quarterly earnings report. While teams try to keep their game plans or organizational strategy a secret, occasionally those plans leak, as Intel discovered this week. And, just like football teams in the offseason, tech companies recruit or acquire talent and assets that will give them a... more



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