Meet the 2018 Sports Illustrated Swimsuit Issue Cover Model in AR or Become One in Snapchat
Old school media stalwart Sports Illustrated is billing this year's Swimsuit Issue as the "Most Immersive Experience Ever," and it certainly lives up to that statement, as the magazine has added augmented reality and virtual reality experiences to this year's version via Snapchat and the Life VR app. Accessible through a Snapcode, users can use Snapchat to place themselves on the cover of the Swimsuit Issue. And, using a Snapchat World Lens, they can also pose on a virtual photoshoot set. "The premise of the issue this year is to celebrate strong women," said MJ Day, Swimsuit editor, in a... more
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