NBA Announces Partnership with Magic Leap to Bring AR Experiences to Fans
On Tuesday, NBA Commissioner Adam Silver joined Magic Leap CEO Rony Abovitz on stage to unveil a partnership between the two companies. While the device was not displayed on stage, NBA legend Shaquille O'Neal appeared via video wearing a large-sized Magic Leap One: Creator Edition. In the video, O'Neal described watching a full-court game projected on the tabletop in front of him. "From our standpoint, while it's amazing what we've been able to do with television in taking the experience to the fans, it doesn't come close to replicating the experience of the arena," said Silver. Don't Miss:... more
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