Snapchat 101: How to Make Your Own Custom Geofilters & Lenses

Snapchat is in the midst of a massive redesign — one that not everyone loves. Still, it's clear that this is a decision fueled by money, and Snap Inc. believes this redesign will help attract more advertisers. Even so, Snapchat has a few more tricks up their sleeves to make a little extra dough. And while the average user couldn't care less about ads, they very easily could care about custom Filters and Lenses. The ability to create custom Geofilters and Lenses will allow the average user to make a location-based Filter or Lens that is incredibly customizable and suitable for a myriad of... more

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