Your Custom Snapchat Lens or Filter Could Cost You $1,000

Snapchat just rolled out a feature that lets you create custom Filters and Lenses. While the average Geofilter won't run you more than a few bucks, it's not that hard to exponentially jack up the price. Amazingly enough, Snapchat's latest attempt to monetize their platform can ultimately cost you as much as $999.99. Ignore the penny, let's call that a cool grand. The cost of the Geofilter is determined by two factors: How long you want it to run for, and how large you want its area to encompass. The maximum amount of time you can have a Geofilter stick around is about five months (they only... more

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