How to Beat Dehydration: Bye-Bye Gatorade, Hello Banana Bag

The war on dehydration is a commercially burgeoning marketplace. An increasingly sophisticated consumer population hoping to conquer everything from 26-mile marathons to vodka shots is deconstructing every functional remedy in the fight to quell the effects of severe dehydration. A smart customer is no longer satisfied with Gatorade's sugary sweet, 50-year-old science. New technologies and guidelines created a new approach to hydration that's quicker, more effective, and better for you: Powdered products that, when mixed with water, aim to meet the oral rehydration salts guidelines provided... more

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