Xiaomi and TVF announce strategic partnership for Mi TV

Xiaomi and The Viral Fever (TVF)  today have announced a strategic partnership for the recently launched Mi TV 4 and Mi TV 4A. TVF has announced that all the content including videos and web-series will be available across all Mi TVs. As a part of the promotion, the Viral Fever has released the latest episode of 'Tech Conversations with Dad' which is a show about exasperated youngsters explaining the nuances of technology to their clueless and curious fathers. With this partnership, The Viral Fever's TVFPlay is among the select few partnering content providers for the Mi TV, thus making Xiaomi the largest content aggregator library in India. Speaking about the partnership, Karan Chaudhry, COO, The Viral Fever said:  Digital content is making new inroads into the audiences' lives, and Xiaomi's new offering is truly disruptive for the Indian market. TVF is the pioneer of premium digital content in the country and is very focused on innovative ideas to satisfy the needs of Indian youth. The MiTV4 offers a great internet TV experience and is loaded with great content that is not available on other TVs in its category and that too at an unbelievable price – that is bound to shake up the TV eco-system in India. We are ...

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