How Google Uses Your Data to Improve Your Gmail Experience

Your email inbox is a treasure trove of personal data. The people you contact, your writing style, which messages you flag as spam — all of this information and more can be used to paint a clear picture of you. Google knows this as well as anybody, so they use this data to constantly improve your experience in Gmail. A majority of the features being added rely on Gmail's automated scanners. This system reviews your emails and analyzes their contents to enable specific features and tools. While some have fought for its removal, it's the backbone for the improved experience millions of users... more

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