Pretend You're Playing Golf in The Masters Tournament with Snapchat's Latest AR Lens
With the Masters, one of professional golfing's four most prestigious annual tournaments, now in full swing, Snapchat is giving users the ability to commemorate the moment in augmented reality. A new Lens in the Snapchat camera carousel places a white visor with the Masters logo and a pair of mirrored sunglasses on the user's face. And when a Snapchat user opens their mouth while using the Lens, a golf club swings across the screen and sends a golf ball flying off screen. All the while, the distinctive piano theme of the tournament plays in the background. The experience doubles as a portal... more
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