Renault Uses Shazam AR to Harness the Latest Star Wars Movie Hype

French automaker Renault is tapping into the promotional machine for Solo: A Star Wars Movie by deploying an AR experience through Shazam that's triggered via synergistic advertising. To access the experience, users scan the Shazam code embedded on bus stop advertisements in 25 European counties using the Shazam app for iOS or Android. Renault provided photos of the experience to Next Reality. The photos show an early draft of the advertisements, which actually feature Zapcodes instead of Shazam codes. The spokesperson confirmed that the Shazam code will grace the final version, which are... more

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