Market Reality: AR Competition Heats Up as Microsoft, Google, & Samsung Make Money Moves
Some of the big guns developing augmented reality technology fired shots at their competitors with announcements and leaked plans this week. Enterprise augmented reality software and hardware makers were served notice by Microsoft when the company strengthened its own offerings for enterprise businesses with a new depth sensor and a pair of productivity apps announced at its annual Build developer conference. Meanwhile, at its own I/O developer conference, Google surpassed Apple in terms of support for mobile AR app development with new AR toolkit capabilities. Apple faced a challenge on... more
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