Market Reality: Disney, Universal, & FIFA World Cup Turn to Augmented Reality for Marketing Muscle
Augmented reality is really picking up steam as a tool for marketing departments to pitch their products. Over the past week or so, we've seen numerous examples of the augmented reality used to promote events in the world of entertainment. In the movie business, Disney/Pixar and Universal Studios have both used multiple AR platforms to push moviegoers to the opening weekends of their respective films. Meanwhile, on the sports side, Fox sponsored an augmented reality experience to push its broadcast of the thrilling match between Spain and Portugal in the FIFA World Cup. Disney/Pixar... more
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