Market Reality: AT&T Invests in Magic Leap, Facebook & Snapchat Continue AR Duel
As it prepares to ship its first product by the end of the summer, Magic Leap has managed to impress yet another high-profile investor in telecommunications giant AT&T. In addition to the investment, AT&T will serve as the exclusive wireless distribution partner for the consumer edition of Magic Leap's device. Elsewhere, Facebook chased Snapchat's model for augmented reality advertising, while Snapchat appears to be preparing a partnership with Amazon for a visual product search tool. Magic Leap Starts Financial & Retail Partnership with AT&T Another massive piece of the mysterious... more
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