Market Reality: Snapchat Gets Recreational & the Tech Industry Reveals How It Plans to Mainstream AR
Last month was a whirlwind for the augmented reality industry, with the Augmented World Expo, Apple's Worldwide Developers Conference, and an exciting Magic Leap Twitch livestream all wrapping up before the ides of June. Now that we've had a chance to fully digest it all, we have a real sense of where the augmented reality industry is heading. Elsewhere, mobile AR's old guard, Snapchat, has broken new ground in partnerships for its augmented reality platform, first with the theme park industry, and second with a professional athlete. What's Next for the Augmented Reality Industry? While... more
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