App That Puts SpaceX Launches on Your Tabletop Boosts Augmented Reality's Flight into the Mainstream

The mainstreaming of augmented reality won't happen overnight, but it's becoming increasingly clear that traditional media is leading the charge in the effort to introduce the public to immersive computing. A recent example came from none other than USA Today via its 321 Launch app. Back in March, the media company teamed up with Florida Today to allow their readers to immersively experience real space launches from the comfort of their homes, and now the makers of the app are revealing just how well the app did in terms of reader engagement. According to the Florida Today team, the app has... more



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