Are Mobile Pop-Ups Dying? Are They Even Worth Saving?

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Are mobile pop-ups dying, or will they simply undergo another adaptation? If they continue to remain effective, how should designers make use of them, especially in mobile web design? Are there alternatives? Let’s see what the research says.
The pop-up has an interesting (and somewhat risqué) origin. Were you aware of this? The creator of the original pop-up ad, Ethan Zuckerman, explained how it came into being:
Specifically, we came up with it when a major car company freaked out that they’d bought a banner ad on a page that celebrated anal intercourse. I wrote the code to launch the window and run an ad in it. I’m sorry. Our intentions were good.
Basically, the client was dissatisfied with having their ad placed beside an article discussing this less-than-savory subject. Rather than lose the ad revenue or, worse, the client, Zuckerman and his team came up with a solution: The car company’s ad would still run on the website, but this time would pop out into a new window. Thus, the pop-up gave the advertiser an opportunity to share
Source: https://managewp.org/articles/17730/are-mobile-pop-ups-dying-are-they-even-worth-saving

source https://williechiu40.wordpress.com/2018/08/09/are-mobile-pop-ups-dying-are-they-even-worth-saving/