How to Increase the Effectiveness of Your WordPress Sidebars
The effectiveness of your WordPress Sidebars concerns you when you think those widgets you put there should earn you new subscribers, buy your products, or spread your word. After all, what else could be the reasons for placing your e-mail opt-in, advertisement, and social media widgets in the sidebars? (Or perhaps you have other widgets you believe should be worth the attention of your website visitors.) The question is ‘How do you increase the chance of these widgets getting noticed?’ Some of the many ways to increase the effectiveness of your WordPress Sidebars.
Limit the appearance of some widgets depending on the types of post and the pages. This is assuming that there are a lot of widgets you want placed in your sidebars, but not all of them are relevant to specific posts and pages. Therefore, you want those unwanted widgets out of sight, so those that matter have a better chance to get noticed.
Get help from your header and footer. For sure, you know that the sidebars aren’t the only places to put your precious widgets on. Hence, you want to make sure those sidebar widgets also appear in other places such as above and below your main content, so they become
Source: https://managewp.org/articles/17752/how-to-increase-the-effectiveness-of-your-wordpress-sidebars
source https://williechiu40.wordpress.com/2018/08/16/how-to-increase-the-effectiveness-of-your-wordpress-sidebars/