L'Oréal Brings Its Modiface AR Makeup Platform to Facebook Camera

Already one of the leaders in augmented reality for cosmetics, L'Oréal is extending the reach of its ModiFace virtual try-on platform through a partnership with Facebook. The cosmetics company will be integrating the augmented reality experiences built with Modiface into Facebook's AR camera, enabling customers to try on virtual shades of makeup. The first such experience, launching later this month, will feature NYX Professional Makeup, with other brands, such as Maybelline, L'Oréal Paris, Lancôme, Giorgio Armani, Yves Saint Laurent, Urban Decay, and Shu Uemura, to follow. "Facebook and... more

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