Market Reality: Magic Leap Is Now David Versus Apple's Goliath, & Microsoft Goes Hollywood
While Magic Leap has gained attention for its ability to raise capital, the company (now with an actual product on the market) still faces an uphill climb against the titans of the industry. Namely, there's the looming presence of Apple, who 18 months ago didn't even have an AR product or service to its name. Now, the trillion-dollar company leads the mobile AR app ecosystem, and its own AR wearable will reportedly arrive sooner than expected. And there's Microsoft, who didn't begin prototyping HoloLens until after Magic Leap's emergence from stealth and still beat Magic Leap One to market... more
from WonderHowTo https://ift.tt/2vNA2qj
via IFTTT