Market Reality: Magic Leap One Availability Expands via Third-Party Service, Snapchat Sings Shoppable AR Tune
If you subscribe to notifications for Magic Leap CEO Rony Abovitz's Twitter feed, you'd think everyone in the world already has a Magic Leap One. Alas, that is not the case, but those not within the geographic areas of Magic Leap's LiftOff service now have a loophole through which they, too, can join the "Magicverse." Elsewhere in augmented reality, marketing teams continue to leverage the emerging technology to engage with customers and move units. In particular, pop star Ariana Grande recently hit a high note with Snapchat for her latest album, while Treasury Wine Estates just poured... more
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