Top 10 Hashtag Campaigns of 2018 (So Far)

When Chris Messina first suggested hashtag use in 2007, social media executives deemed the idea too “nerdy” to work on a mass level. Spoiler alert: they were wrong! Hashtags are now an integral part of social media platforms and an indispensable tool for brand marketers. Why? Because producing great content only matters if people can find it. With 95 million new photos and videos posted on Instagram every day – let alone other popular networks like Twitter and Facebook –visibility is not guaranteed. Fortunately, hashtags serve as an indexing system to make your brand’s valuable content more easily discoverable.
By categorizing each post with a keyword or phrase, users are able to come together around an organization, product, event, or even a feeling. As Messina says, “The tags that trend or appear popular in search results drive participation, awareness, and, as a consequence, shape the contents of millions of people’s thoughts,” so it’s important to get it right.
Here are ten hashtag campaigns that rocked the Internet in 2018.
1. #FamilyGreatly (Kraft)
Usually, Super Bowl commercials feature celebrities, with film shoots and editing
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