8th Wall Beats Google & Apple to Market with an AR Platform for Web

Google and Apple are working to enable augmented reality content for the web, but startup 8th Wall has managed to launch a web AR platform that works on mobile browsers now. On Tuesday, the company launched 8th Wall Web, a platform that adapts the company's own environmental-mapping engine for markerless augmented reality experiences to mobile web via JavaScript and WebGL standards. The platform supports many of the AR features that ARKit and ARCore have brought to mobile app developers. And it supports 6DoF tracking, so users can view content from any angle. Additionally, the platform can... more



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