First Truly Mainstream, Hit Augmented Reality App May Arrive Through Advertising, Says Unity CEO
Despite the launch of ARKit a year ago, and ARCore this year, a true killer app has not arrived for either platform, that's according to the head honcho for one of the leading development environments for 3D applications. In an interview at TechCrunch Disrupt on Wednesday, Unity CEO John Riccitiello outlined his view of the current AR and VR landscape as it relates to mainstream adoption. "I would say, actually, right now, there's probably just shy of a billion devices out there that are ARKit and ARCore compatible. So that means that they can pick up their phone and have an AR-ready device... more
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