Market Reality: Apple, Snapchat, Magic Leap, & Unity Demonstrate Why They Make Up Top 4 of the NR30
This week, Next Reality published its annual feature on the leaders in the augmented reality industry, the Next Reality 30. So it's no coincidence that the companies represented in the top four spots of the NR30 also made business headlines in AR this week. While Magic Leap is striking new deals with content makers for its recently launched Magic Leap One AR headset, Snap, Inc. gave us a preview of what future mainstream AR smartglasses might look like with its latest line of Spectacles camera glasses. Elsewhere, a former Apple designer and the current CEO at Unity shared their visions on... more
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