NR30: The Mobile AR Leaders of 2018

This time last year, we were getting our first taste of what mobile app developers could do in augmented reality with Apple's ARKit, and most people had never heard of Animojis. Google's AR platform was still Tango. Snapchat had just introduced its World Lens AR experiences. Most mobile AR experiences existing in the wild were marker-based offerings from the likes of Blippar and Zappar, or generic Pokémon GO knock-offs. In last year's NR50, published before the introduction of ARKit, only two of the top 10 professionals worked directly with mobile AR, and Apple CEO Tim Cook was ranked number... more

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