Website Design Trends for Media Publishers

Website design trends for media publishers is a continually moving target. In this industry, the life cycle of a website can be much shorter than that of a small business or company, especially in the world of lifestyle blogs. Many of the most popular media publishers rely on just a handful of things to get their users attention, keep that attention, funnel users to achieve some conversion, and keep them coming back for more. These things aren’t design-related, but inform design, and to date, there are several conventions at play to accomplish those goals more effectively. Use the recommendations below to get user attention, keep their attention, funnel their interactions, and retain that interest.
Grab User Attention
You have one shot to grab your user’s attention, approximately seven seconds, which is already longer than the average time spent on any given web page to begin with, so you have to make it count.
Make a Big Impact
A significant trend right now is bright, vibrant, full-screen and saturated blocks of content. These don’t typically serve any immediate purpose other than to grab your attention. This sort of block typically limits content to a single call
Source: https://managewp.org/articles/17839/website-design-trends-for-media-publishers

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