Adobe Recruits Adidas to Create AR Retail Store Experience via Project Aero

At its annual MAX event kicking off on Monday in Los Angeles, Adobe gave the audience a new preview of its forthcoming Project Aero augmented reality authoring tool during the keynote presentation. As part of the preview, Adobe showcased a collaboration with Adidas that places augmented reality at the center of the retail store of the future. Using Project Aero, Adidas has created a 3D shoe configurator, which enables customers to see shoes in various color combinations through AR. Through Photoshop, designers can assign the appropriate colors, and Project Aero renders the 3D model in AR... more

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