ESPN, Fox Sports, & NBA's Clippers & Mavericks Draw Up Augmented Reality Plays to Win Over Fans
Augmented reality is becoming a slam dunk for sports entertainment, as leagues, their teams, and their broadcast partners have been quick to adopt AR. This obsession with the immersive space is particularly true when it comes to the NBA. The league itself has produced AR apps for iOS and Android as well as Magic Leap One, while TNT began integrating AR into its Inside the NBA show last season. Three new AR experiences targeting NBA fans have sprung up as we enter a new season, with NBA's Los Angeles Clippers and Dallas Mavericks, along with broadcasters ESPN and Fox Sports, adding new AR... more
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