Flipkart forays into insurance market starting with complete mobile protection program

Flipkart has announced that it is foraying into insurance after securing a corporate agent license. The company will offer customized insurance solutions to power its Complete Mobile Protection program for all leading mobile brands being sold on its platform in partnership with Bajaj Allianz General Insurance. It will offer both cash payout option or free pick up, service and drop convenience to customers. The insurance will be available from October 10th which marks the start of Flipkart’s The Big Billion Days (TBBD). According to IDC, the smartphone market in India will continue double-digit growth in 2018 and Flipkart’s share of online phone sales is currently about 65%. It is aimed at giving complete protection against a variety of perils and damages, internal & external, the insurance will be valid for a year, covering accidental, screen, and liquid damage along with theft. Customers will be able to purchase the insurance powered Complete Mobile Protection plan at the same time as they buy the mobile phone, at a nominal price point starting from Rs. 99. Once the customer shares the required details at checkout, the policy will be activated from the day of delivery. To claim insurance, customers can reach out to Flipkart via the app, email, ...

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