Preparing Your eCommerce Store for the Holidays
eCommerce shows no signs of slowing its growth. At least not anytime soon. According to data from Statista and eMarketer, eCommerce in the US will approach $521 billion in 2018, and more than $750 billion by 2021—and that’s just in the United States. It’s that kind of growth in eCommerce that puts the same question into the heads of every store owner—will our store be ready for the holidays?
When asking this question, there are three parts to think about—the website itself, your payment processor, and the tools/processes you use for shipping products.
Will our website handle the holiday traffic surge?
Will our payment processor be able to handle our holiday traffic?
Will our fulfillment processes buckle under the increased holiday traffic?
Today we’re going to dig into the first question and make sure you’re doing everything you can to make sure that your online store is ready for a large jump in traffic and transactions.
The Name of the Game is Performance
There are a lot of different statistics that help us understand customers who visit online stores.
When pages within the store take longer than 2 seconds to load, session lengths can drop
Source: https://managewp.org/articles/17931/preparing-your-ecommerce-store-for-the-holidays
source https://williechiu40.wordpress.com/2018/10/02/preparing-your-ecommerce-store-for-the-holidays/