The Freemium Business Model In WordPress: A Way To Increase Sales
Can the freemium business model benefit your commercial product in the WordPress ecosystem, i.e. help you sell more premium licenses? This article looks into the 3 most popular business models in the open-source ecosystem and specifically breaks down the arguments for and against the freemium business model in WordPress. Let’s try to understand if freemium is the right business model for your WordPress product! What Is a Freemium WordPress product?
Okay, so first thing’s first – let’s start by defining what a freemium WordPress product is:
A “freemium” WordPress product is a plugin or a theme that, in addition to their free version, offersif you either paid add-ons or a premium version/service (like support).
After establishing a basic definition, which I believe most would agree with, I’d like to take a look at the advantages and the disadvantages of choosing the freemium business model for your WordPress products over the other available models. But first:
What Are Your Options As A WordPress Developer?
Let’s take a quick look at the 3 most common options WordPress developers go about distributing their products:
Free WordPress Products
Source: https://managewp.org/articles/17963/the-freemium-business-model-in-wordpress-a-way-to-increase-sales
source https://williechiu40.wordpress.com/2018/10/10/the-freemium-business-model-in-wordpress-a-way-to-increase-sales/