ABC News Elects to Add AR to Midterm Election Coverage

Election Day is like the Super Bowl for network and cable TV news, so ABC News is breaking out the big guns with a new augmented reality experience to win over eyeballs of viewers. With all 435 seats in the House of Representatives, 35 seats in the Senate, and 36 governor offices in contest, ABC News designed a new augmented reality news set in order to visual the data viewers crave on Election Day. "There's great potential for creative, interactive storytelling to help the viewer better understand complex information," said ABC News Director of Graphics Operations Tamar Gargle and Creative... more

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