Footwear Retailer DSW Inadvertently Imitates 'Black Mirror' with Augmented Reality Black Friday Ad
If you're looking into buying shoes from DSW on Black Friday, then you can save an extra 20% — but only if you smile more. An augmented reality mobile web ad campaign created for the retailer by PadSquad asks customers to smile for the camera. According to a PadSquad spokesperson, as opposed to traditional banner ads and such, the DSW ad will show up in-line in around website content. While scrolling through the content, users can engage with the ad or continue scrolling. Those who do interact with the ad will see a front-facing camera view within the ad (once camera permissions are accepted... more
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