Market Reality: Apple's Acquisition of Leap Motion Fails, While Snapchat & Magic Leap Make AR Fashionable
This week, inside sources divulged details of how Apple nearly acquired Leap Motion, twice. Otherwise, companies offering or working on augmented reality technology had more successes than failures to talk about. For instance, the AR industry's courtship with the fashion world took a few glamorous steps forward, with Levi's selling an exclusive Disney product through Snapchat and Magic Leap hitting the runway with Moschino and H&M. On the investment front, LetinAR closed a funding round for its AR display technology. And, in mobile AR business, Travelocity and Walmart added AR experiences to... more
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