Noovie ARCade App Brings Wreck-It Ralph Movie Experience to Augmented Reality for Fans
One of the funniest scenes from the teaser trailer for the Wreck-It Ralph sequel is the basis for the new pre-show augmented reality experience via the Noovie ARCade app. Arriving in theaters on Nov. 21, Ralph Breaks the Internet finds the titular character expanding his digital travels beyond arcade games and onto the world wide web. Eventually, he finds his way into a children's mobile game called Pancake Milkshake Café, where hilarity ensues. With the Noovie ARCade app for iOS or Android, early bird moviegoers can simulate this make-believe game in theaters during the pre-show (that part... more
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