Paradise needs a positive image

Even as the J&K Tourism department grapples with allegations of mismanagement of a recent Autumn Fest familiarisation tour as a result of which heads have rolled, one thing remains unchanged - Kashmir’s eternal beauty. As one Kashmiri hotelier said, Paradise needs no marketing. What IS needed to bring in the wary tourist to this Paradise, is to put infrastructure in place and garner the political will to create awareness that it is a safe destination as any in India

from The Financial ExpressThe Financial Express https://ift.tt/2T6uLEq
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