Walmart Turns Its iPhone App's Barcode Scanner into an Augmented Reality Price Comparison Tool
While many retailers have introduced try-before-you-buy features in their apps, Walmart has gone in another direction by bringing shoppers an augmented reality tool to help them compare products they want to buy. Available exclusively for iOS (app versions 18.20 and ARKit-compatible devices running at least iOS 11.3), shoppers can access the new tool through the existing barcode scanner by tapping the 3D cube icon. As users scan the barcodes, the app anchors a blue dot on the camera view and then pulls up a card with product name and price, as well as a rating and number of reviews. As... more
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