13 Reasons Why It’s Time for a Website Redesign
Every year, I like to recommend that clients conduct a website audit or have a developer perform one. The landscape of web development ebbs and flows and the internet changes so exponentially every year with upgrades in both physical hardware and coding languages that there’s a lot to take into consideration for your company, your users, and the growth and future of your business. The question always ends up being, “Are you prepared for the next couple of years, or is it time for a website redesign?” Here are 13 reasons why it’s time.
1. Your Branding Has Changed
The most obvious reason for a redesign is that your company’s identity has changed.
Circumstance: You throw some dollar bills at a new logo or a new suite of fancy printed materials. That’s fantastic, congrats, but your website still reflects your old logo or brand materials.
New identity updates are a great time to unveil a sparkly new website to go along with it. In an ideal world, you roll out everything all at once. But in the real world, you can roll your brand updates out in phases. Either way, get it done; update your brand 100% or not at all. Discrepancies can hurt your bottom line
Source: https://managewp.org/articles/18171/13-reasons-why-it-s-time-for-a-website-redesign
source https://williechiu40.wordpress.com/2018/12/04/13-reasons-why-its-time-for-a-website-redesign/