Childish Gambino invites festival-goers to switch off in immersive wellness installation #ArtTuesday
Via DeZeen
“Pharos is grounded in challenging the festival format from the way guests use the campsite to encouraging digital downtime and creating opportunities for real-life interactions, and an experience to reconnect with the natural state of being and the surroundings,” said Superimpose Global.
“The premise was to leave the outside world behind, which meant behaving and socialising in a different way,” explained the studio.
“Removing all visual cues, people let go of their assumptions and connected with new people, revealed secrets and made friends. All visitors were guided by staff to ask questions that explore their sense of self, relationship with time and more,” said Superimpose.
Illuminated with a red light, the final room was covered in “ultra-soft materials” meant to relax guests. A four-hour soundtrack by Childish Gambino collaborator Xander Singh served as accompanying music for the experience.