Market Reality: Magic Leap Demotes Execs, Artie Makes AR Smarter, & Walmart Adds AR to Its Shopping Cart
Signaling a new direction forward for the company, Magic Leap shook up its executive suite by re-assigning to top leaders to new advisory roles. Meanwhile, a new startup backed by Hollywood executives, tech venture firms, and notable angel investors plans to bring new life to AR for marketing entertainment properties. And it's the holiday season, so it only fitting that two of America's top retailers, Walmart and Target, launch new AR experiences for customers to unwrap. Finally, an augmented reality tool that is destined to revolutionize organizational communication, the AR meeting app, has... more
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