Market Reality: US Army Chooses Microsoft Over Magic Leap & Niantic Puts Its Money on Consumer Smartglasses
The recent announcement of a $480 million US Army contract awarded to Microsoft over Magic Leap for supplying 100,000 augmented reality headsets shows just a how lucrative the enterprise (and government) sector can be for AR. However, considering sales of total smartphones topped 384 million in the first quarter of 2018 alone, the total addressable market of enterprise plus consumer shows why consumer-grade augmented reality is still a big target for the industry. That's why Niantic is investing in AR displays from DigiLens, and why WaveOptics is partnering with consumer electronics... more
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