Startup Artie Aims to Give Smart Pills to Augmented Reality Characters

Hollywood has already proven that it's on board with augmented reality, with examples ranging from Avengers: Infinity War to Ralph Breaks the Internet. But one startup wants to make the augmented reality content that's being used to promote TV and film entertainment smarter. The new company is called Artie, and it's the brainchild of Ryan Horrigan, the former chief content officer at VR studio Felix & Paul, and his co-founder Armando Kirwin, a former producer at Milk VR and VRSE.works. Together, they're working to introduce a solution that produces autonomous avatars that can respond to user... more



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