Universal Studios Augmented Reality App Lets You Recreate a Scene from 'Welcome to Marwen' Film
In a world where augmented reality is becoming the hero of the movie marketing, Universal Studios has decided to use the technology to reinvent the traditional movie trailer, a time-tested tactic of film promotion, in support of the forthcoming Robert Zemeckis film, Welcome to Marwen. Now available in the Apple App Store and on Google Play, the Welcome to Marwen AR app uses ARKit and ARCore to display a scaled-down recreation of a scene from the film, complete with animated 3D characters, and highly-detailed set pieces. Based on a true story, the premise of the film makes it the ideal... more
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